About twenty of us from school either didn't leave for spring break or returned early to volunteer for this event. It was the first campus attempt, mixing graduate and undergrad students from the advertising tracks at school.We were given the chance to use our skills to help local non-profits reach a variety of objectives. The night was long and all the sugar wore off by 3.
My group and I worked on TwinSaddles Therapeutic Riding. An organization run by a University of Richmond professor that introduces people in the community with emotional, psychological and cognitive needs to her horses. Our assignment was a visual identity. Throughout the 24hours we created a logo, stationary set, website, flikr account, blog, and catalog.
The screen capture above is a shot of the developing logo in process.
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